My graphic design career started in educational textbooks. I was a technical illustrator of diagrams and charts. This evolved into designing books from grade 3 reading texts, to middle school science texts to university law and marketing books. I worked within many teams and became an art director.
After 8 years in Toronto, I moved to Bermuda. My focus shifted to design for advertising. For 10+ years I worked on branding for local and international companies, from small retail ads to annual reports and brand campaigns for international insurance companies. I met directly with business owners and CEOs to develop the most appropriate marketing strategies for their business goals.
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